Pet Alert United Kingdom

Light includes immediate publication, local visibility for 7 days, publication on the department Facebook page, 3 Facebook reposts, priority support, anti-spam protection and up to 3 photos.

Premium includes everything in Light, strengthened with 14 days of featured placement in Pet Alert site results, 7 reposts, 5 photos, AI matching, similarity emails, nearby veterinarians, poster kit, live location updates and super-priority support.

Free lets you create a basic alert with 1 photo. Light Immediate adds the essential visibility levers to make the alert visible faster and for longer locally.

Yes. Premium increases visibility through combined mechanisms: Pet Alert listing, department Facebook page, daily reposts and extended featured placement in department results on the Pet Alert site.

Premium site-result placement does not change paid Facebook reach. To amplify the Facebook alert with advertising, use Facebook Boost.

Premium plans are by far the most effective because they combine site visibility, Facebook distribution, AI tools, photos, follow-up and priority support.

The strongest combination is Premium with a maximum Facebook Boost: in the best cases, it can reach a recovery rate above 90%. No plan can guarantee an individual result, but this is the most complete setup to maximize the chances.

The right Boost level mainly depends on three things: the visibility area you want to cover, how quickly you want to reach nearby people, and the display volume you want to generate on Facebook.

The higher the level, the faster and wider the alert can be displayed around the targeted area. This is especially useful when the pet is mobile, the area is dense, or the first hours have already passed.

The anti-spam and anti-scam filter is enabled by default in Light Immediate and Premium. It helps limit suspicious behavior, money requests and abusive contacts before they reach the owner.

In the Free plan, this advanced filter is not active: contact details remain protected through Pet Alert messaging, but automatic protection against suspicious messages is reserved for Light Immediate and Premium.

Pet Alert invests in advanced security systems to protect owners when they are most vulnerable.

Never send money or banking information to someone claiming to have your pet without recent, verifiable proof.

Pet Alert remains overwhelmingly free: more than 90% of alerts are published for free. Paid alerts represent a small share of the volume, but they help fund the infrastructure, security, moderation, distribution tools and innovation that free users also benefit from.

That funding helps maintain a system with access to a community of 7 million people, advanced technical infrastructure and nearly 13 years of continuous investment to increase the chances of finding a pet.

Pet Alert is not just a Facebook post. It is also an animal-protection ecosystem: Pet Adoption lets around 900 small associations use our tools for free every day to place their animals, even though they often have much less visibility than large shelters, foundations or national organizations.

Since 2022, that investment has helped 40,000 dogs and cats get adopted. Choosing a paid alert is therefore not just buying visibility; it helps fund an ecosystem that works every day for animal protection.

• More than 90% of Pet Alert notices remain free.
• Paid plans fund free access, security and infrastructure for everyone.
• The Pet Alert community gives access to 7 million people.
• Around 900 small associations use Pet Adoption for free.
• 40,000 dogs and cats adopted since 2022 thanks to this ecosystem.