No, publishing is possible free of charge. However, due to the very high number of ads received every day and the lack of volunteers to quickly moderate them, free ads are posted on a delayed basis.
If you want immediate publication, a paid service is available. It includes:
An optimization of the photo,
A review and improvements made within the hour by a member of the Pet Alert team,
A publication priority,
The option to add a Facebook boost,
Integration into the National Database of Animals in Divagation, consulted more than 50,000 times a day by the emergency services (town halls, police, firemen, vets, vets, etc.).
Since April 16, 2025, this immediate publication offer includes up to 4 automatic publications (instead of only 1 previously) : When published, then 2 days, 4 days and 6 days later, until the animal is declared found.
This new repost system considerably increases the visibility of the ad — up to 3 to 5 times more than a single post.
Managing Pet Alert on a daily basis is a much bigger workload than it seems. Every day, more than 1,000 ads are received, requiring moderation, verification, correction, and manual processing. In addition, there are hundreds of emails and thousands of messages exchanged via our Facebook pages, not to mention around 50,000 comments to read and process.
Our network is vast, with more than 250 Facebook pages and 200 active groups, bringing together a huge community of animal lovers in France and Europe.
To deal with this reality, we offer a paid service at €25, which includes: An immediate publication, then 3 additional publications as long as the animal is not found over 1 week.Access to Boost on Facebook, a priority placement in our search engine.
This formula allows exceptional visibility among our 6 million members, and is part of a system that records more than 150 million ads viewed each month. Offering this level of service at this scale has required considerable resources and constant investments since our launch in 2012.
We know that this model can raise questions, but it's critical to understand the real costs of running the model.
If Pet Alert does not meet your expectations, we respectfully invite you not to use our service.
Each ad, even if it's free, is a cost for us. Other alternatives exist (groups, sites, or similar pages), although they do not necessarily offer the same level of efficiency or reliability.
Our priority remains the same: to help you find your animal in the best possible conditions, despite a difficult economic context. And as a reminder: more than 90% of the ads published on Pet Alert in 2024 were published for free.
Choosing the paid service is not just about going faster: it's maximizing your chances of finding your animal by mobilizing all the tools at our disposal.
For €25, here's what you get:
Immediate publication Your ad is published immediately, without being put on hold. The call for help is broadcast as soon as you validate it.
Automatic reposts for continuous visibilitySince April 16, 2025, your ad has benefited from 3 automatic reposts: 2 days after publication4 days after 6 days after and until the animal is found.Result: up to 4 publications in total, offering 3 to 5 times more visibility than a classic ad.
Facebook Boost (optional) A targeted advertising boost can be activated to reach thousands of people around the disappearance zone via Facebook, with a direct display in news feeds.
Highlighting in our search engineYour ad appears first and foremost in our internal search engine, used every day by emergency services, veterinarians, forks and thousands of community members.
Integration into the National Database of Animals in DivagationYour ad is added to a database consulted more than 50,000 times a day by town halls, firefighters, police officers and other professionals. An essential resource to accelerate research.
Our paid service guarantees immediate distribution (excluding processing and publication time), extended visibility thanks to reposts, and privileged access to our professional tools. We know how difficult the loss of an animal is, and we do everything we can to help you find it quickly.
Paid services are non-refundable once the ad is published, taking into account the speed of processing and publishing.
When your pet goes missing, some people with bad intentions may seek to take advantage of your distress. It is not uncommon to receive false promises aimed at extracting money from you, such as requests for payment in exchange for an alleged return of the animal, the sending of fake photos or even simulated emergencies. Some of these people may even go so far as to ask for your bank details or confidential codes. To protect yourself, it is essential to never pay money without concrete proof, to require a recent photo of the animal that is claimed to have been found, and to contact the Pet Alert team directly if in doubt.
In moments of anxiety, some people may turn to individuals claiming to find animals through “spiritual” or mediumistic gifts. You should know that these offers, which are often paid for, are not based on any scientific basis and do not guarantee any results. They can waste valuable time and lead to unnecessary expenses. Pet Alert does not endorse these types of services in any way and encourages you to report any suspicious or questionable profiles.
Sometimes competing pages or third-party sites illegally copy ads posted on Pet Alert, sometimes changing contact details or redirecting reports to unreliable platforms. These practices create confusion that is detrimental to research efficiency and undermine data security. At Pet Alert, we make a point of protecting your personal information, moderating and verifying each ad published. If you spot a fraudulent copy of an ad, feel free to report it to us immediately.
Send additional edits or photos to the moderators or by email. You can also use the 'My Alert' area on our site for certain actions.
Contact the moderators via private message or by email at contact (at) petalertfrance (dot) com for any modification or deletion.
Boost is a paid option that drastically increases the visibility of your ad on Facebook, targeting residents of the area where the animal was lost. Activate it from your private area on our site.
Paid ads are put online within 2 hours maximum (excluding night). For Boost or any visibility question, contact us by private message on Facebook or by email with the necessary details.
Your bill will be available for download directly in your member area.
If you want to change the visibility of your contact details, contact our team by email. We've taken steps to maintain privacy by not sharing contact information directly on Facebook.
Block the number and report it. Do not share any personal information and consider filing a complaint if necessary.
For ads concerning animals seen and found, you have the option of publishing directly on the Facebook group concerned. However, to maximize the visibility of your ad across our network and centralize tracking information in a single publication, we strongly recommend that you first publish on our website.
For lost animal announcements, it is imperative to use our dedicated form available on our website. Any attempt to publish directly on our Facebook groups will automatically be refused. To ensure that you follow the procedure correctly, please review the complete publishing rules, which are available and pinned within each departmental group.
We are looking for volunteer moderators. If you have time, a computer, and basic knowledge, contact us to contribute by private message or email.
Check to see if she's following the group rules. If necessary, adjust your ad based on feedback and resubmit it.